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  • Kelly Lees

Why are eyebrows so important?


Eyebrows are the most important feature of our face as they are the frame to our features & send important body language signals.

When brows are placed too close together, it gives a severe look or 'warning' signal in body language to others which can make you appear unapproachable.

Brows that are too highly arched can portray constant surprise or astonishment.

Low, flat brows can mask our expression, with an air of nonchalance.

Sadly, as we get older our eyebrows usually start to become sparse, loose definition, colour and thin out, which contributes to the appearance of ageing. Fuller, shaped brows can help maintain a youthful appearance.


It's really important when you are drawing on your brow, to pay attention to the natural contours of your face. here are a few handy tips:


  • Please, please, please do not fill in your brows with one single, heavy-handed line of any product. Use an angled brush dipped in brow powder, gel or pomade or a pencil crafted into a flat angled shape to create hair-like strokes. You'll want to use small flicking motions to apply said pencil in the direction your hair grows.If you go a little 'off piste', use a cotton bud to tidy round and blend in if required.

  • Start your brow in line, or only very slightly past the inner corner of your eye. Any further in, and it'll give you an unwelcoming expression (unless that's your vibe of course!)

  • Overextending the tail of your brows can create a droopy effect, drawing your face down, making you look sad. Your eyebrows naturally stop at a place that lifts your face up and out, which is what you want to maintain. To measure where the tail of your brow needs to end, place a brow pencil diagonally at your nostril and line it up with the side of your eye. Where the pencil hits your brow bone is where the end of your eyebrow should end (or can be extended to) without it looking fake.

  • Pointy arches = a "I look surprised and/or mad even though I'm not!" kind of vibe. So, if you weren't born with a high arch but want to create a subtle one, hold a brow pencil against your nostril and line it up diagonally with the center of your eye. That's exactly where any arch should go naturally. Don't place it higher than your brow bone, the shape just won't fit your features.

  • Outlining your brows with highlighter can put far too much focus on the arch- try using a concealer instead,if you're looking for definition, and blend well into your lid.

Investing in permanent eyebrows is a great way to reduce the time you spend applying makeup in the morning, it also gives clients a great template to know what to pluck around their natural shape which helps reduce over plucking.


Kelly x

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